« So desire what was it ? (…) It was a  big misunderstood, a little misunderstood. »1


Desire … Few weeks ago, the new commercial campain of a alcohol appeared on screen and on the huge advertising poster in the city. This new campain calls  M.. BEGINS DESIRE.

So here we are, now desire is not only a little misunderstood  as Deleuze said or in crisis as Bernard Stiegler stated , desire is right now a concept for advertising.

Actually, it is perfectly well-timed, I began this investigation of desire in the Thematics residency in the middle of october and few weeks later, this came out.

Of course, long been advertising plays with our desires. But now it is no longer just to make us want something we do not need, it is transforming our very thought of desire.


So especially right now, this investigation is an existentiel journey around the construction of desire. It concerns me in a particular way but it also concerns each one of us as human being expanding desires, who are able to make agency with them, to live them, to make them existing.  It starts from a troubling realisation about this notion of desire which today ever more violently collide with the possiblity of its realisation in a economic, political and social context where the word desire is all to often associtated with spontaneity, consumption and the each-for-one-self.


« So  desire what was it ? » this simple question, asked by Claire Parnet to Gilles Deleuze in the Abecedaire, resound today with a singular force. On the hand, she asked him in past  tense, as desire doesn’t exist any more, and on the other hand from many years now, Bernard Stiegler speaks about «  crisis of desire ». However Raoul Vaneigem remind us that « being human, it’s reffining  desires untill creating a world that excause them. That has been transformed by work deserve today to be radically changing by creation. »


I ‘d like to reformulate the question of Claire Parnet and open a space  of reflexion for thinking about this notion of desire. If we really take the time, to unfold the word and let it resonnate inside yourself what would happen ?


Desire needs time and space, here you can take time in a confortable space, to listen unknown voices speaking about desire, you can also just lay down and thinking for yourself what do you associate to the word desire.  What sounds ? What images ? What sensations ? How it resonates inside yourself, what comes to your mind ?


Flora Pilet is a dancer, choreograph and the artistic director of her own compagny in which she developps her work.

Her last piece is a dance solo named 10, rue Condorcet which deals with physical memories of the body.

She is also working with a group of  patients of the  Public Establishment of Mental Health in Caen since three years.

Two years ago she met Alexandre Le Petit on the Pharmakon Project in Caen, he invited her to join him to build the institut nomade. In this new context of working she wants to experimentate new modes of writing.

Investigation on desire is her first try out.

For this work, she invited the participants of the Thematics residency to question themselves about the notion of desire. The result is a sound installation of these interviews.


%d bloggers like this: